It’s not the tremendous amount of demand for this knowledge (even though that most certainly is there) that has made me realize I need to release it.
It’s actually FEAR. Fear that my fellow marketers (for whom I care about deeply) will fall further and further behind, leaving them with no way to feed their families or (maybe even worse) be forced to go back to a 9-5 and live the rest of their lives with no hop of getting out.
Please don’t let that be you. If you’re reading this then I know how much you value your freedom. And if you let yourself fall behind the curve; it’s going to be difficult to claw yourself back to the top.